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Media, Marketing, and Communications

This dynamic, fast-evolving sector revolves around crafting compelling messages, shaping public perception, and producing visual and written content that informs, influences, and inspires. The Media, Marketing, and Communications Career Community is for individuals who want to play a vital role in shaping the stories and strategies that drive impact across advertising, PR, marketing, design, journalism, media, publishing, fashion, and strategic communication.

If you selected any of the following industry preferences on Handshake, the Media, Marketing, and Communications Career Community is for you!

  • Fashion
  • Advertising, PR & Marketing
  • Design
  • Journalism, Media & Publishing
  • Sales & Marketing

If you would like to join this career community, please update your Wasserman Portal Preferences and select this community in the “Career Pathways” section.

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Career Tools

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LinkedIn Learning

Building Responsive Websites with Canva

Taught by Lachezar Arabadzhiev
In this course, Lachezar Arabadzhiev—Founder and CEO at SkildLabs—shows you how you can build responsive, user-friendly websites with Canva. Explore…

Can Customers Find Your Brand? Marketing Strategies for AI-Driven Search

Taught by MIT Sloan Management Review
Traditional search marketing strategies need a refresh as AI platforms transform how consumers search online. Even market‑leading brands risk becoming…

Crisis Communication Planning After a Ransomware or Other Cybersecurity Attack

Taught by David Oates
Cyberattacks are a huge problem, but you can prepare your organization with a multi-faceted communications program to inform and reassure…

How to Create Your Website Strategy: The Discovery Process

Taught by Dana DiTomaso
Looking to build a new website or redesign an existing one? Before you get started, you need to identify your…

Marketing on YouTube

Taught by Anson Alexander
As one of the most-watched video streaming services in the world, YouTube provides remarkable opportunities for marketing your product, service,…

How to Write a Press Release

Taught by Andrea Holland
Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business. Done…

Marketing Strategy: SEO Content Writing

Taught by Kristina Azarenko
There’s an art to writing content that boosts your website’s rankings. In this course, SEO expert and marketing consultant Kristina…

SEO Foundations

Taught by David Booth
Modern consumers navigate the world through search. From laptops, smartphones, tablets, and more, they search the wild and wondrous internet…

SEO Strategy: Link Building

Taught by Paddy Moogan
When search engines rank websites, there are a myriad of factors at work, with quality backlinks playing a major role…

Presenting Financial Information

Taught by Carl Seidman
Many financial professionals fail to present and communicate effectively. They overwhelm their audiences with complex content, leaving them confused. The…

Create Inclusive Content: Identifying and Preventing Racism in Your Marketing

Taught by Mita Mallick
Despite the backlash from consumers, time and time again, many marketers continue to tightly hold on to this idea: our…

Marketing on LinkedIn

Taught by Michaela Alexis
LinkedIn provides a massive opportunity to showcase your profile, organization, and work history to potential collaborators, employers, and customers. In…

LinkedIn Ads: Smart Tips and Tricks That Drive Results

Taught by Anthony Blatner
IIn this course, B2B marketing expert Anthony Blatner breaks down essential LinkedIn ads skills into quick, actionable tips that help…

Advertising on Facebook

Taught by Megan Adams
Amplify your reach by advertising on Facebook, a Meta platform. Learn how to create and manage Facebook ad campaigns that…

Influencing Others

Taught by John Ullmen
In today’s world, effective influence is a critical skill for everyone. This comprehensive course equips you with strategies and techniques…

Nano Tips for Tactical Marketing with ChatGPT with Ross Simmonds

Taught by Ross Simmonds
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, join…

Gary Vaynerchuk Answers Your Personal Branding Questions

Taught by LinkedIn News
In today’s competitive landscape, a strong personal brand isn’t optional—it’s essential. In this exclusive conversation, marketing visionary Gary Vaynerchuk, Chairman…

SEO: Keyword Strategy

Taught by Matt Bailey
Knowing how to search and how to be found is essential for any business. In this course, SEO expert and…

Next Level Sales Leadership

Taught by Mark Garrett Hayes
This comprehensive training course is designed for current sales leaders who are ready to advance their careers and effectiveness in…

SEO Copywriting: Crafting Content for Both Humans and Search Engines

Taught by Maddy Osman
Dive into marketing in the world of AI! In this course, Maddy Osman helps content marketers understand how to effectively…
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News & Advice

This Media and Public Relations Professional Is Leading the Way for Equity in Sports

How to turn a part-time, seasonal job into a full-time, permanent marketing or advertising career

How to Break Into Marketing: 40+ Resources for Starting & Advancing Your Career

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